Merge Up

How to play Merge Up

The ASA’s ruling directed both Dribble Media and Limay Media to ensure the offending advertisement would not be redisplayed in the same form.

This is Midnite’s third ASA ruling this year. Last month, the operator came under scrutiny for an ad that suggested that “gambling was an escape from personal problems”. The ASA received 125 complaints on the offending ad and the company was ordered to remove the advertisement. 

Another June ruling was not upheld.

How to play Merge Up

In a press release on Friday, Ladbrokes and Coral owner Entain urged the government to “close the loophole without delay” in response to a Department for Culture, Media and Sport consultation on the matter.

The second consultation, which ran from 15 July to 9 September, followed an initial review in February.

But Entain warned the current timeline, which would enforce the ban by August 2027, was not timely enough, allowing unlicensed operators to sponsor Premier League clubs for another full season.

How to play Merge Up

August rates trended lower, with Strip Proxy down -14%, MGM -17%, Caesars -18%, and Wynn Resorts flat. September is also lower with Strip Proxy down -10%, MGM -11%, Caesars -15% and Wynn +2%, as weekend rates were a bit higher but weighed down by the still soft weekday rates,” Jonas wrote.

Jonas said October is showing some signs of life, but November is mixed at this point.

Thanks to their hosting of the World Cup, numerous cities across the nation have experienced higher visitor volumes this year.