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“He steps into the interim role supported by an experienced finance organisation and I am confident that our reporting, controls and capital markets work will continue without disruption.”
Bally’s shares plunged 26% on 17 August despite a solid Q2 in which group revenue rose by 20% year-on-year to €792.2 million.
The share price came under pressure following debt disclosures in Bally’s Q2 10-Q filing, which was submitted to the Securities and Exchange Commission on 14 August.
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During the livestream, the president stated that he had spoken with a woman who said her 26-year-old son had taken his own life because of online betting. He also mentioned hearing from a bettor who had racked up BRL2 million ($388,410) in debt in just three months of wagering.
Lula said he intends to discuss the matter with his team and analyse potential measures to consider the social impact of online betting.
What the president does not acknowledge is that the government relies on revenue from the sector. In just the first seven months of 2026, BRL8.747 billion generated by sports betting has already flowed into public coffers. The Federal Revenue Service estimates the total could reach BRL16 billion by the end of the year. In 2025, nearly BRL9 billion was collected from sportsbooks.
About Wolf Story
The experience led the tech-savvy Dane to create Spilfri.nu, a blocking and support service for people experiencing gambling problems. The service is free for users, while supporters can pay a monthly fee to help monitor their progress. The service also extends to schools and educational institutions that want to ensure their students are not tempted by gambling when they are supposed to be studying.
The work he’s done through Spilfri.nu has also exposed him to a wider problem within the índustry.
“Our work is not driven by opposition to the gambling industry or to legal, licensed operators. Quite the contrary.”