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What is Sugar Smash: Book of Life?
Swipe Games’ immediate ambition is substantial: its current “North Star”, Yashin says, is to reach €600m in bet volume per month.
Yet its longer-term vision stretches beyond simply adding more short videos to the casino floor. Ultimately, Yashin does not see Swipe as simply another category within the existing casino lobby. His ambition is for it to become a platform-level feature: alongside games, live casino and sports, players would find a dedicated Swipe button opening an endless feed personalised around their individual tastes.
“At that point, it is no longer just a collection of games,” Yashin says. “It becomes a new format for consuming casino entertainment, where every swipe brings a new piece of content and a new playable moment.”
What is Sugar Smash: Book of Life?
It is with that ambition that Yggdrasil has developed two new solutions that Curwen believes can change both how games are created and who is able to create them. Game in a Box is designed to make the development process faster, more efficient and more flexible, while Studio in a Box goes a step further, giving businesses the tools to build their own portfolio of original games without the need to establish a traditional studio of their own.
Game in a Box addresses the development process itself. Traditionally, a game idea passes through multiple stages – from maths and development to QA and certification – potentially involving different teams and repeated rounds of work.
Game in a Box brings those stages into a connected workflow, giving creators greater control over a game as it evolves. The platform is already being used internally by Yggdrasil and is being piloted with selected partners ahead of its wider market release.
What is Sugar Smash: Book of Life?
“At the end of the day, this is not about revenue. This is about channelization,” Nally added. “How much of that black market can we channelize into the legal, regulated market?”
According to Nally, approximately 70% of online gambling in Alberta occurred through unregulated operators prior to the July 13 launch, with the remaining 30% flowing through Play Alberta, the province’s sole legal platform at the time.
As of Sept. 17, 31 licensed iGaming operators are officially live and accepting wagers across the province.
