Highway To Hell

About Highway To Hell

The price of a coin is a shiny paintjob, it looks impressive and it earns tons of media coverage but there is so much more to Bitcoin, at least Bitcoin SV that gets lost in the hype surrounding the digital gold rush narrative. Bitcoin SV is an incredible technology that can solve some problems and create new opportunities for you and your gambling business.

Again, I don’t want to make this a sales job, I’m sure you’ve had plenty of salesmen make their “buy more and hold it” pitch.

I’ve made a list of links and given a brief summary so that you can take it, bookmark it and read it at your leisure away from the hype or the disparaging comments, which unfortunately, there are plenty as they’re focused on the price of their coin rather than the solutions for your business.

What is Highway To Hell?

Commercial sports betting generated just under $17 billion in nationwide revenue in 2025, which is why Davenport asserts that the “stakes of this case are exceptionally high”. Kalshi and Polymarket alone posted more than $45 billion in trading volume, which is similar but not identical to betting revenue, in August. That was a 15% decline from July, although that drop is attributed to the conclusion of the Fifa World Cup tournament that month per Yahoo! Finance.

The American Gaming Association estimates that the exchanges have siphoned more than $1.3 billion in would-be tax revenue from states. One of the AGA’s primary spokespeople pin its fight against prediction markets is former New Jersey governor Chris Christie, who championed the PASPA case to the Supreme Court.

As with PASPA, this matter revolves heavily around federalism versus states’ rights. Traditional sports betting is governed by individual state regulators with varying laws and regulations. Federal derivatives are regulated by the CFTC, which has fully embraced prediction markets under US President Donald Trump after rejecting them in previous administrations.

How to play Highway To Hell

Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.